JOHNNIE WALKER WOODBINE

Year: 2023

The Johnnie Walker Black Label branding was integrated into the Woodbine Owners’ Lounge through custom vinyl wall applications, a Johnnie Walker–inspired trophy case, and frosted window decals. The design merged Woodbine’s imagery with Johnnie Walker Black Label’s signature yellow and black palette to create a cohesive visual identity.

The Johnnie Walker brand presence was further elevated with a custom Blue Label bottle display in the upstairs lounge. The installation featured a custom lightbox and bottle riser finished in a specialty DI-NOC film, highlighting the premium look of the Blue Label brand.

LEAD DESIGNER: MIKE BEDNARZ

AGENCY: NORTH DESIGN BUILD

CLIENT: DIAGEO & WOODBINE

RESPONSIBILITIES

design & 3d render animation

Process work

rENDERS & photography