JOHNNIE WALKER WOODBINE
Year: 2023
The Johnnie Walker Black Label branding was integrated into the Woodbine Owners’ Lounge through custom vinyl wall applications, a Johnnie Walker–inspired trophy case, and frosted window decals. The design merged Woodbine’s imagery with Johnnie Walker Black Label’s signature yellow and black palette to create a cohesive visual identity.
The Johnnie Walker brand presence was further elevated with a custom Blue Label bottle display in the upstairs lounge. The installation featured a custom lightbox and bottle riser finished in a specialty DI-NOC film, highlighting the premium look of the Blue Label brand.
LEAD DESIGNER: MIKE BEDNARZ
AGENCY: NORTH DESIGN BUILD
CLIENT: DIAGEO & WOODBINE
RESPONSIBILITIES
design & 3d render animation